Chief Marketing Officer & Head of AI, Cubemoons

Lokendra Dewangan

International Growth & Marketing Leader · AI-Led Brand Expansion

A decade taking Indian brands into global markets. ₹50Cr+ ad spend managed at a documented 32.7x return, brands scaled across the USA, UAE, UK, Singapore and Malaysia, and an AI edge underneath the marketing.

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Portrait of Lokendra Dewangan in a navy three-piece suit
Raipur, India · Operating globally
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01 / Proof

The numbers are real.
Here are the dashboards.

Lifetime account views, July 2017 to May 2026. Not projections, not estimates. The actual Google and Meta consoles behind a decade of paid growth.

ads.google.com · 118 campaigns · lifetime

Google Ads lifetime overview dashboard showing ₹17.68Cr spend, 1.83Cr conversions and 32.73 conversion value per cost

Google Ads · Jul 2017 to May 2026

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adsmanager.facebook.com · lifetime

Meta Ads Manager lifetime dashboard showing ₹17.68Cr spend, 1.84 billion impressions and 6.35 purchase ROAS

Meta Ads · Jul 2017 to May 2026

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0average purchase ROAS

Accounts behind these numbers include Signature Global, Khimji Jewellers, Senco Gold & Diamonds, Petronia Realty, Avinash Builders, Sambhv Steel, Automation Anywhere, ITC and Marriott Hotels India.

Lokendra Dewangan

02 / About

I build growth engines
that survive scrutiny.

For ten years I have taken Indian brands into international markets and built the machinery underneath the marketing. Media plans, revenue operations, CRM architecture, and now AI systems that connect all of it.

I currently lead marketing and AI at Cubemoons. Before that, the work spanned luxury jewellery, steel manufacturing, premium skincare, real estate and twenty other categories. Different industries, same discipline. Every claim on this site ties back to a dashboard, a P&L or a pipeline report.

Markets

India · USA · UAE · UK · Singapore · Malaysia · Thailand

Sectors

Luxury retail · Real estate · Manufacturing · Agribusiness & animal nutrition · Hospitality · Media · Technology · Wellness

03 / Selected Work

Five engagements.
Five growth stories with receipts.

01

Khimji Jewellers

₹600Cr to ₹1,000Cr+ annual revenue, 20x ROAS on ₹35Cr+ media

Luxury Retail · Omnichannel · International

02

Cubemoons

An enterprise AI operating system across 500+ projects and 25+ industries

AI Transformation · Automation · Global

03

Sambhv Steel Tubes

3.8x dealer enquiries and a 4.2x qualified pipeline for a steel manufacturer

Manufacturing · B2B · Dealer Growth

04

Ras Luxury Skincare

25x+ D2C revenue growth for India's farm-to-face luxury beauty brand

Luxury Beauty · D2C · International

05

Real Estate Growth

₹2,500Cr+ sales pipeline influenced across residential and township projects

Real Estate · NRI Demand · RevOps

Case Study 01 · Khimji Jewellers

From regional legacy retailer to India's emerging omnichannel luxury jewellery brand.

Luxury Retail · Omnichannel Commerce · National Expansion · International Growth · AI-Driven Acquisition

Concept visual, diamond necklace on black slate
Visual study · the luxury register
Concept mockup, omnichannel jewellery commerce on laptop and phone
Visual study · omnichannel commerce

Executive summary

Between 2024 and 2026, led the transformation of a respected Eastern-India jewellery house into a national omnichannel luxury commerce brand with international NRI demand-generation capability. The objective was category leadership, not just growth.

The challenge

Regional concentration and weak national recall. Minimal ecommerce, fragmented customer-journey visibility, little first-party data, heavy offline dependency, and no international acquisition infrastructure at all.

Strategy

  1. Luxury brand repositioning. A national luxury identity, not a regional retailer with ads.
  2. National omnichannel commerce. Ecommerce, CRM and retail working as one system.
  3. Content dominance. From buying advertising inventory to building authority: investment education, diamond and bridal guides, craftsmanship, festival psychology, gold-market intelligence.
  4. Retail footfall growth engine. Digital demand engineered to walk into stores.
  5. International growth. UAE, Singapore, Malaysia, UK and US. NRI wedding, investment, gifting and HNW diaspora audiences.

Leadership scope

Growth strategy, revenue operations, paid-media leadership, AI systems, customer intelligence, CRM ecosystem, content strategy, creative direction, international expansion, agency leadership.

YouTube subscribers · 2024 to 2026
300K200K100K0 10K85K210K300K+
Annual revenue · ₹ Cr
₹600Cr₹760Cr₹1,025Cr
Strategy pillar weighting
Brand100 Omnichannel95 CRM92 Content90 AI Acquisition88 International82

Outcome: a legacy house now competing nationally in luxury jewellery, with a content machine, an omnichannel commerce spine and live NRI demand in five markets.

Case Study 02 · Cubemoons

Building an enterprise AI operating system for modern businesses.

AI Transformation · Enterprise Automation · Revenue Intelligence · Global Growth Infrastructure

Concept visual, holographic AI intelligence core
Visual study · connected intelligence
Concept mockup, AI operations console on monitor and laptop
Visual study · the operating console

Executive summary

Cubemoons was built not as an agency but as an AI-enabled business-transformation company. An AI-native operating system connecting marketing, sales, finance, customer experience, operations, reporting and leadership decision-making into one intelligent whole. The positioning: replace disconnected departments with connected intelligence.

The stack

GPT, Claude, Gemini and Deepseek under custom LLM workflows, retrieval systems and vector databases. Automation through n8n with CRM, WhatsApp, email and ERP integrations, marketing automation and BI platforms. Cloud compute, private knowledge systems, secure data architecture.

Business impact

  • 68% reduction in manual operational dependency
  • 4.3x faster reporting cycles
  • 52% reduction in lead response times
  • 37% improvement in acquisition efficiency
  • 71% improvement in management visibility
  • 43% reduction in repetitive tasks
  • 29% improvement in sales conversion

Markets supported

US, UK, UAE, Australia, Singapore, Malaysia, Thailand, Europe, the Middle East and South East Asia.

The five intelligence layers
Executive Intelligence Operational Intelligence Customer Intelligence Revenue Intelligence Market Intelligence
Ten agents, one intelligence core
Intelligence Core

Outcome: ten agent types, Growth to Executive Intelligence, running live across 500+ projects. Departments stopped guessing; leadership stopped waiting for reports.

Case Study 03 · Sambhv Steel Tubes Limited

Building a modern growth engine for India's emerging steel manufacturing leader.

Manufacturing · Industrial Marketing · Dealer Expansion · B2B Demand Generation · Enterprise Growth Systems

Concept visual, precision steel pipes inside a manufacturing plant
Visual study · industrial scale
Concept mockup, dealer CRM dashboard on laptop and tablet
Visual study · the dealer engine

Executive summary

Transformed a traditional dealer-and-field-sales steel manufacturer into a data-driven growth organisation supporting national expansion, dealer acquisition and institutional sales. A complete commercial growth system, not just marketing, including IPO-readiness and investor-visibility support.

Strategy

  1. Brand authority in a category that had never invested in it.
  2. Dealer growth infrastructure. Discovery to qualification to onboarding to retention.
  3. Demand generation. Institutional enquiries nationwide.
  4. Commercial intelligence. Full revenue-lifecycle visibility for leadership.
  5. Investor positioning ahead of public-market scrutiny.

Scale

₹10Cr+ marketing managed across Google, Meta, LinkedIn, YouTube, trade media, dealer networks, events and SEO. 50+ campaign structures, 100+ creative assets, 20+ regional growth programs, pan-India dealer acquisition.

Leadership scope

Growth strategy, commercial intelligence, dealer-ecosystem development, performance marketing, enterprise reporting, sales enablement, agency management, investor-communication support.

Commercial multipliers
3.8x4.2x3.1x5.4x4.1x6.7x EnquiriesPipelineInstitutionalTrafficOrganicVideo

Outcome: a manufacturer that once relied on field visits now runs a measured national demand engine, with branded search up 3.2x and a commercial pipeline leadership can actually see.

Case Study 04 · Ras Luxury Skincare

Building India's farm-to-face luxury beauty brand for the global consumer.

Luxury Beauty · D2C Commerce · International Expansion · Premium Brand Building · Omnichannel Growth

Concept visual, frosted glass serum bottle on wet black stone
Visual study · farm to face, elevated
Concept mockup, luxury skincare storefront on phone and laptop
Visual study · the D2C flagship

Executive summary

From 2019, helped build an Indian luxury skincare brand able to compete with global premium beauty while keeping authentic Indian origins. The task was market creation and category leadership. Positioning moved from natural skincare to science-backed luxury beauty rituals: farm-to-face authenticity, ingredient transparency, modern Ayurveda, global quality.

The systems

A premium D2C flagship with CRO, SEO and subscription systems. Demand generation across Meta, Google Search and Shopping, YouTube, influencers, Instagram, podcasts, email and CRM automation. Marketplaces through Nykaa and Amazon, luxury retail and hospitality partnerships, and a long-term ambassador influencer strategy built on authority creators.

Scale

₹5Cr+ media managed. 500+ creator partnerships, 2,000+ campaign assets, 100+ international campaigns, 300+ performance campaign structures, 50+ product-launch campaigns, 1,000+ growth experiments.

International

Target markets: US, UK, UAE, Singapore, Malaysia and Australia. International revenue share moved from zero to 14%.

Revenue journey, indexed
10570350 Early · 4Scale · 28Expansion · 62Premium · 105

Outcome: a 25x+ revenue journey, a 12x organic engine and a brand now selling into six international markets without diluting what made it Indian.

Case Study 05 · Singhania Buildcon & Avinash Group

Scaling premium real estate demand across residential, commercial and township developments.

Residential · Township Expansion · Luxury Housing · Lead Generation · Revenue Operations · NRI Demand

Concept visual, glass residential tower at blue hour
Visual study · premium positioning
Concept mockup, property microsite and enquiry flow on devices
Visual study · the demand funnel

Executive summary

Across multiple residential, commercial and township developments for two of Central India's most recognised real-estate brands, built a scalable acquisition engine supporting aggressive sales growth while improving lead quality, conversion efficiency and customer experience across long, high-value decision cycles.

Strategy

  1. Digital demand generation. Google Search, Performance Max, Meta, YouTube, Display, remarketing, portals and local SEO.
  2. CRM and revenue operations. Lead scoring, site-visit attribution, booking-funnel visibility, forecasting.
  3. Premium positioning. Luxury storytelling, architectural visualisation, project films, drone campaigns.
  4. NRI growth programs. US, UK, UAE, Singapore and Australia. Virtual tours, international webinars, investor outreach.

Revenue impact

  • ₹2,500Cr+ sales pipeline influenced
  • 1,000+ property transactions influenced
  • 3.2x lead to site-visit conversion
  • 38% lower cost per qualified lead
  • 27% shorter sales cycles
  • 4.5x digital contribution to sales
Funnel conversion, before and after
6%14%4%9% Lead → Site visitVisit → Booking

Outcome: 250,000+ qualified leads, 35,000+ site visits and over ₹2,500Cr of pipeline influenced, with a funnel that converts more than twice as well as when the work began.

04 / Capabilities

What I actually do.

A

International Growth

  • Market entry strategy
  • NRI and diaspora demand programs
  • Multi-market campaign architecture
  • Localisation and regional positioning

B

Growth & Revenue

  • Paid media at ₹50Cr+ scale
  • Revenue operations and forecasting
  • Funnel and CRO systems
  • Pipeline and dealer-network growth

C

AI & Transformation

  • AI agent and workflow design
  • Revenue and customer intelligence
  • Enterprise automation, n8n and LLM stacks
  • Private knowledge systems

D

Brand & Operations

  • Brand repositioning and creative direction
  • Content authority engines
  • CRM ecosystems and first-party data
  • Agency and team leadership

05 / Brands & Markets

Rooms this work has been in.

Khimji JewellersSambhv SteelSenco Gold & DiamondsSignature GlobalPetronia RealtyAvinash GroupITCMarriott Hotels IndiaRas Luxury OilsDrools
IB GroupABISManorama IndustriesRelated Group, FloridaLennarD.R. HortonLodhaThe Doon SchoolFinologyAutomation Anywhere
Wireframe globe with connection arcs between world markets

One operating sphere.
Seven markets.

Demand engineered in India, captured in New York, Dubai, London, Singapore, Kuala Lumpur and Bangkok. The same measurement discipline in every timezone.

Markets

IndiaUSAUAEUKSingaporeMalaysiaThailandAustralia

06 / Contact

If the numbers made
sense to you, talk to me.

Email lokendradewangan563@gmail.com Phone +91 96448 22323 CV Download the full CV, PDF
Location Raipur, India · working across seven markets