Marketing & AI Leader

Lokendra Dewangan

Ten years taking brands from Raipur to eighteen countries. The media, the revenue systems and the AI underneath them, measured to the rupee.

Lokendra Dewangan in a navy three-piece suit
Raipur, India
Revenue influenced
₹5,000Cr+
Average ROAS
32.7×
Brands scaled
1,000+
Countries
18
Qualified leads
1M+
AI systems built
75+

Recognition

  • Top 10 Emerging AI LeaderGovernment of India · 2026
  • AI Enterprise AwardKuala Lumpur AI Summit · 2026
  • Times of India AwardEmerging AI & Technology · 2025
  • State RecognitionGovernment of Chhattisgarh · 2025

Guest speaker at IIM Raipur, AAFT and Sage University

Most brands do not have a marketing problem. They have a system problem. I build the system: positioning, media, CRM, revenue operations and the AI that connects them. Then I measure every rupee it earns.

Gold and uncut diamond necklace on a pale stone plinth in daylight

01 · Luxury retail · Omnichannel · International

A regional jewellery house, rebuilt as a national luxury brand.

As General Manager, Digital & Growth, reporting to the CEO of a ₹1,000Cr+ group, I led the move from offline legacy to omnichannel luxury, with NRI demand across five international markets.

Group revenue
₹600Cr → ₹1,000Cr+
Paid media at 20× ROAS
₹35Cr+
YouTube subscribers
1K → 300K+
Retail footfall growth
35%
  • Launched a global omnichannel store delivering ₹50Cr+ in monthly sales.
  • Built Gen Z funnels that turned a traditional audience multi-generational. Instagram grew from 4K to 100K+.
  • Worked alongside Ogilvy, Leo Burnett and Landor on narrative for national and NRI launches.
Five glass panes on a white plinth, one of them vermilion

02 · AI architecture · Automation · Revenue intelligence

An enterprise AI operating system, built to run the growth.

I took an enterprise AI and growth business from launch to ₹10Cr+ in annual revenue in under eighteen months, leading a 35+ member team with full P&L accountability.

AI systems in production
75+
Client engagements
500+
Less manual dependency
68%
Lead qualification efficiency
4.2×
  • Multi-agent frameworks, RAG pipelines and LLM orchestration across marketing, pre-sales, CRM and HR.
  • Five intelligence layers: market, revenue, customer, operational and executive.
  • Clients on four continents, engagements from $1,000 to $50,000.
Stacked steel tubes with one end painted vermilion

03 · Manufacturing · B2B demand · Dealer growth

A legacy steel manufacturer, given a modern growth engine.

As Head of Digital Marketing for a ₹500Cr+ industrial group, I built its go-to-market presence from zero, through its growth toward public-market readiness.

Dealer enquiries
3.8×
Qualified dealer pipeline
4.2×
Lower partner acquisition cost
31%
Website traffic
5.4×
  • ₹10Cr+ across digital, television and dealer acquisition in 20+ cities.
  • Commissioned 10+ TVCs, multi-city campaigns and large dealer events.
  • Hosted 200+ B2B partners across Singapore and Thailand.
Amber serum bottle on travertine with saffron and a vermilion petal

04 · Luxury beauty · D2C · International

India's farm-to-face beauty brand, taken to a global customer.

From 2019 the job was category creation: moving the brand from natural skincare to science-backed luxury rituals, without losing its Indian origin.

D2C revenue
25×+
Website conversion
3.8×
Repeat purchase
2.4×
International revenue share
0% → 14%
  • ₹5Cr+ in media, 500+ creator partnerships and 1,000+ growth experiments.
  • 12× organic traffic, with email rising from 18% to 34% of revenue.
  • Selling across the US, UK, UAE, Singapore, Malaysia and Australia.
White modernist residential tower with a single vermilion balcony

05 · Real estate · Revenue operations · NRI demand

Premium property demand, engineered across long, high-value decisions.

For Singhania Buildcon and Avinash Group, two of Central India's most recognised developers, I built the acquisition engine across residential, commercial and township projects.

Sales pipeline influenced
₹2,500Cr+
Qualified leads
2,50,000+
Lead to site visit
3.2×
Lower cost per qualified lead
38%
  • ₹18Cr+ in media across 40+ launches and 50+ cities.
  • 300+ property, villa and residential sales converted through digital acquisition.
  • NRI programmes across the US, UK, UAE, Singapore and Australia.

Proof

The numbers are real.
Here are the consoles.

Lifetime Google and Meta accounts, July 2017 to May 2026. Screenshots, not projections.

ads.google.com · 118 campaigns · lifetime
Google Ads lifetime overview: ₹17.68Cr spend, 1,83,92,640 conversions, 32.73 conversion value per cost

Google Ads

Ad spend
₹17.68 Cr
Conversions
1,83,92,640
Conversion value
₹57.89 Cr
Cost per conversion
₹9.61
Value per rupee spent
32.73
adsmanager.facebook.com · lifetime
Meta Ads Manager lifetime overview: 1.84 billion impressions and 6.35 purchase ROAS

Meta Ads

Impressions
1.84B
People reached
326M
Link clicks
78.4M
Website purchases
2,86,497
Purchase ROAS
6.35×

Global footprint

From Raipur to
eighteen countries.

01 / 18 India Raipur · where it starts

    Drag to turn the world

    Journey

    A decade,
    six rooms.

    2025 to 2026

    Chief Marketing Officer & Head of AI

    Enterprise AI & growth company

    Launch to ₹10Cr+ in revenue in under eighteen months. 75+ AI systems. A 35+ member team.

    2024 to 2025

    General Manager, Digital & Growth

    Khimji K.D. & Sons

    Group revenue from ₹600Cr to ₹1,000Cr+. A 500+ member organisation across six verticals, reporting to the CEO.

    2022 to 2023

    Head of Digital Marketing

    Sambhv Steel Tubes

    Go-to-market built from zero across 20+ cities, 10+ TVCs, and dealer networks in Singapore and Thailand.

    2020 to 2022

    Digital Marketing Head

    Singhania Buildcon Group

    300+ property sales through digital acquisition. A 20+ member team across real estate, hospitality and media.

    2018 to 2020

    Senior Project Manager

    Alankar Media

    100+ business clients and 150+ projects across web, brand, SEO and paid media.

    2016 to 2018

    Assistant Digital Marketing Manager

    Download Digital

    30+ business categories across Raipur, Nagpur and Pune. Where it started.

    Education

    International Marketing, MBA, Electronic Media

    Master's in International Marketing (upGrad), MBA in Media Management and B.Sc. in Electronic Media (Kushabhau Thakre University). Advanced AI in Digital Marketing, IIM Skills.

    Film

    Ten thousand films.
    Forty, curated.

    Enter the film portfolio

    Rooms this work has been in

    Khimji JewellersMarriottHyattITCLennarD.R. HortonLodha GroupSignature GlobalAutomation AnywhereSenco Gold & DiamondsSarovarFinologyBeardoDroolsSambhv SteelRas Luxury OilsGimBooksIB GroupABISRareprob

    Capabilities

    What I am hired for.

    Go-to-market & revenue

    Positioning, ICP and segmentation, sales enablement, P&L ownership.

    Demand generation

    Full-funnel acquisition, CAC and LTV modelling, attribution across Google, Meta, YouTube and broadcast.

    AI architecture

    Multi-agent orchestration, agentic RAG, model routing, vector search, n8n and LLM gateways.

    Data & revenue operations

    CRM architecture on HubSpot and Zoho, lifecycle and retention, forecasting, GA4 and Looker.

    Brand

    Brand architecture, category design, TVC and broadcast, creators and film.

    Leadership

    Org design, board reporting and cross-border expansion across eighteen countries.